Nudging to Increase Organ and Tissue Donor Registrations

Nicole Robitaille, Queens University, Canada
Nina Mazar, University of Toronto, Canada
Claire I. Tsai, University of Toronto, Canada
Current statistics on organ and tissue donation in North America point to an ever-increasing demand yet inadequate supply of available donors. In a large-scale randomized control trial, we tested the effectiveness of using behavioral insights to design simple, cost-effective interventions in order to increase organ and tissue donation rates.
[ to cite ]:
Nicole Robitaille, Nina Mazar, and Claire I. Tsai (2015) ,"Nudging to Increase Organ and Tissue Donor Registrations", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 176-180.