Setting the Record Straight on Sugary Drink Portion Cap Policies

Leslie K. John, Harvard Business School, USA
Christina Roberto, Harvard School of Public Health, USA
Renewed political interest in former NYC Mayor Bloomberg’s mandate to reduce soda consumption prompted us to test a possible firm response: bundling (i.e., operationalizing size Large by serving two regulation-sized cups). We find such a response to be synergistic with the policy: bundling caused people to buy less soda.
[ to cite ]:
Leslie K. John and Christina Roberto (2015) ,"Setting the Record Straight on Sugary Drink Portion Cap Policies", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 176-180.