“Owning Community: Social Class and Consumption in a New Urban Neighborhood”

Meredith Thomas, University of Wisconsin - Madison, USA
Thomas O'Guinn, University of Wisconsin - Madison, USA
This study investigates the production and consumption of traditional community in a New Urban neighborhood. We explore the ways in which social stratification may threaten or reinforce the ideal of a neo-traditional community, and the role of conspicuous consumption in influencing consumer perceptions of the collective neighborhood identity.
[ to cite ]:
Meredith Thomas and Thomas O'Guinn (2015) ,"“Owning Community: Social Class and Consumption in a New Urban Neighborhood”", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 810-810.