I Am Dreaming of a Car: Longitudinal Rites of Passage and Car Consumption

Roberta Campos, Federal University of Rio de Janeiro - COPPEAD, Brazil
Maribel Suarez, Federal University of Rio de Janeiro - COPPEAD, Brazil
Thaysa do Nascimento, Federal University of Rio de Janeiro (UFRJ), Brazil
Fabrício Molica, Universidade Federal de São João Del Rey, Brazil
We propose the concept of Longitudinal Rite of Passage as a specific type of ritual that communicates a status transition over time, differentiating itself from more traditional rites of passage by its temporal dimension, since it occurs as a set of multiple and connected behaviors performed throughout consumers’ lifetime.
[ to cite ]:
Roberta Campos, Maribel Suarez, Thaysa do Nascimento, and Fabrício Molica (2015) ,"I Am Dreaming of a Car: Longitudinal Rites of Passage and Car Consumption", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 324-328.