Can the Pragmatist Logic of Inquiry Inform Consumer Led Market Design?

Ronika Chakrabarti, Lancaster University, UK
Katy Mason, Lancaster University, UK
We are interested in how the pragmatist notion of inquiry and experimentation proposed by John Dewey can inform consumer led market design. This recognizes the contingent and changing elements of livelihoods based on the ‘experiences’, and could offer unique insights into both current and imagined market futures in consumer research.
[ to cite ]:
Ronika Chakrabarti and Katy Mason (2015) ,"Can the Pragmatist Logic of Inquiry Inform Consumer Led Market Design?", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 212-217.