Theory Into "Knowledge": Operationalizing Consumption Research Into Behavioural Change With Pragmatism

Iain Davies, University of Bath, UK
In this paper I explore what it would mean to utilize the work of Pierce, James and Dewey and operationalize the existing areas of ethical and sustainable consumption into a productive field of Knowledge, rather than a polarized field of academic contribution.
[ to cite ]:
Iain Davies (2015) ,"Theory Into "Knowledge": Operationalizing Consumption Research Into Behavioural Change With Pragmatism", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 212-217.