Pragmatism, New Science and Sustainability

Richard Varey, University of Waikato, New Zealand
This article supports arguments that change in marketing is overdue, that sustainability should be a central focus, not on the periphery, and highlights the combination of Pragmatism and New Science as an avenue for change that could be beneficial to business, as well as the rest of society.
[ to cite ]:
Richard Varey (2015) ,"Pragmatism, New Science and Sustainability", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 212-217.