Persuasive Experts Do It With Disclosure! the Perverse Impact of Conflict of Interest Disclosures in Consumer Blogs

Sunita Sah, Cornell University, USA
Prashant Malavyia, Georgetown University, USA
Debora Thompson, Georgetown University, USA
Regulation requires bloggers to disclose conflicts of interest in their product reviews, ostensibly so consumers can correct for any biasing influences. However, we find that such disclosures can have a perverse effect, increasing consumers’ trust in the expertise of bloggers, leading to increased persuasion and intent to share the blog.
[ to cite ]:
Sunita Sah, Prashant Malavyia, and Debora Thompson (2015) ,"Persuasive Experts Do It With Disclosure! the Perverse Impact of Conflict of Interest Disclosures in Consumer Blogs", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 713-714.