Follow Your Curiosity, You Won’T Regret It: How Disconfirmed Expectations Will Not Always Result in Dissatisfaction

Liesbet Van den Driessche, Ghent University, Belgium
Iris Vermeir, Ghent University, Belgium
Mario Pandelaere, Ghent University, Belgium
The present paper shows that higher curiosity levels are related with higher expectations regarding the product and more negative disconfirmation between expectations and performance of the product. However, satisfying curiosity leads to pleasure so that this negative disconfirmation does not lead to dissatisfaction or regret after product trial.
[ to cite ]:
Liesbet Van den Driessche, Iris Vermeir, and Mario Pandelaere (2015) ," Follow Your Curiosity, You Won’T Regret It: How Disconfirmed Expectations Will Not Always Result in Dissatisfaction", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 510-511.