How Consumers Use Found Time

Jaeyeon Chung, Columbia University, USA
Leonard Lee, National University of Singapore, Singapore
Claire Tsai, University of Toronto, Canada
Donald Lehmann, Columbia University, USA
Compared to windfall money, people prefer to spend small gains of time for experience-driven hedonic purposes. This is shown in their likelihood to use the time for non-utilitarian activities and for volunteering. We show that, however, people’s tendency to spend it for utilitarian purposes increases when the gain is larger.
[ to cite ]:
Jaeyeon Chung, Leonard Lee, Claire Tsai, and Donald Lehmann (2015) ,"How Consumers Use Found Time ", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 782-782.