Considering the Role of Identity Cultivation Stage in Symbolic Self-Completion and Self-Retention

Robert E. Kleine, III, Ohio Northern University, USA
Susan Schultz Kleine, Bowling Green State University, USA
Douglas R. Ewing, Bowling Green State University, USA
Consumer research has yet to consider implications of identities evidencing cultivation stages. This investigation examines how identity cultivation stage (rookie vs. veteran) impacts symbolic self-completion and self-retention. Evidence indicates that consumers with more identity-related resources, such as relevant possessions, are less likely to self-symbolize individuals with fewer resources.
[ to cite ]:
Robert E. Kleine, III, Susan Schultz Kleine, and Douglas R. Ewing (2015) ,"Considering the Role of Identity Cultivation Stage in Symbolic Self-Completion and Self-Retention", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 520-521.