Collaborative Consumption in Emerging Economies: Insights From the Egyptian Context

Ayat Yehia, Neoma Business school
Nacima Ourahmoune, kedge Business School
Collaborative consumption (CC) and sharing concepts are a growing research area. To contribute an original perspective, we investigate a CC phenomenon in an under-researched context, that of emerging economies. The preliminary findings help explain to what degree utilitarian vs. Communal purposes motivates an access-based phenomenon.
[ to cite ]:
Ayat Yehia and Nacima Ourahmoune (2015) ,"Collaborative Consumption in Emerging Economies: Insights From the Egyptian Context", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 815-815.