Is Your Boss Driving a Mercedes? How Consumers Perceive Higher Status Others’ Conspicuous Consumption in the Workplace

Saerom Lee, University of Texas at San Antonio, USA
Lisa Bolton, Pennsylvania State University, USA
Conspicuous consumption undermines attitudes toward higher-status individuals in the workplace due to reduced warmth inferences. This effect is moderated by the relative work status and the justification for conspicuous consumption. Moreover, this effect is expressed in real behavior: 1) workplace decisions and 2) subsequent consumption decisions.
[ to cite ]:
Saerom Lee and Lisa Bolton (2015) ,"Is Your Boss Driving a Mercedes? How Consumers Perceive Higher Status Others’ Conspicuous Consumption in the Workplace", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 607-608.