Online Livestreams, Community Practices, and Assemblages. Towards a Site Ontology of Consumer Community

Niklas Woermann, University of Southern Denmark, Denmark & University of Constance, Germany
Heiko Kirschner, University of Vienna
Extant research on consumer community assemblages and practices needs to be complemented with an understanding of community sites. Examining online livestreams from the Dota2 game community we show that multi-level sites allow for assemblage heterogeneity without requiring alignment and that community practices might be universal but depend on specific sites.
[ to cite ]:
Niklas Woermann and Heiko Kirschner (2015) ,"Online Livestreams, Community Practices, and Assemblages. Towards a Site Ontology of Consumer Community", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 438-442.