First Impressions and Consumer Mate Preferences in Online Dating and Speed-Dating

Christopher Oliviola, Carnegie Mellon University, USA
Paul Eastwick, University of Texas at Austin, USA
Eli Finkel, Northwestern University, USA
Ali Hortaçu , University of Chicago, USA
Dan Ariely, Duke University, USA
Alexander Todorov , Princeton University, USA
How do first impressions influence consumer mate preferences? Using data from a major online dating site and from real speed-dating events, we show that a consumer’s dating success is influenced by the personality characteristics that his or her appearance conveys, even after controlling for physical attractiveness and numerous other variables.
[ to cite ]:
Christopher Oliviola, Paul Eastwick, Eli Finkel, Ali Hortaçu , Dan Ariely, and Alexander Todorov (2015) ,"First Impressions and Consumer Mate Preferences in Online Dating and Speed-Dating", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 51-55.