Posting Posed, Choosing Candid: Photo Posters Mispredict Audience Preferences

Jonah Berger, University of Pennsylvania, USA
Alixandra Barasch, University of Pennsylvania, USA
Photos are a ubiquitous social communication channel. But do people accurately predict which photos of themselves will generate desired inferences? While posters overwhelmingly use posed photos of themselves, candid photos actually generate more favorable impressions among observers because they are seen as more genuine. This has implications for self-presentation.
[ to cite ]:
Jonah Berger and Alixandra Barasch (2015) ,"Posting Posed, Choosing Candid: Photo Posters Mispredict Audience Preferences", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 51-55.