Based on True Events: the Effects of Veracity on the Consumption Experience

Francesca Valsesia, University of Southern California, USA
Kristin Diehl, University of Southern California, USA
Jospeh C. Nunes, University of Southern California, USA
This research explores how the belief a story did or did not happen in reality (i.e., veracity) affects consumers’ experience of a narrative. We find that knowing a narrative is based on true events intensifies viewers’ moment-to-moment affective reactions. Further, veracity is found to influence online review ratings.
[ to cite ]:
Francesca Valsesia, Kristin Diehl, and Jospeh C. Nunes (2015) ,"Based on True Events: the Effects of Veracity on the Consumption Experience", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 244-248.