How the Disclosure of Nutrition Information With Different 'Per-Serving Basis' Affects Sales Volume

Ossama Elshiewy, University of Goettingen, Germany
Steffen Jahn, University of Goettingen, Germany
Yasemin Boztug, University of Goettingen, Germany
This study analyzes how lower serving-size specifications on nutrition labels affects sales volume. After label introduction, sales for yogurts increased with lower serving-size specification. The objective healthiness of the products-which is meant to be disclosed-did not affect sales. Thus, nutrition labels can thwart their purpose of promoting healthier purchases.
[ to cite ]:
Ossama Elshiewy, Steffen Jahn, and Yasemin Boztug (2015) ,"How the Disclosure of Nutrition Information With Different 'Per-Serving Basis' Affects Sales Volume", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 516-517.