Transnational Religious Connections Through Digital Media: Seeking Halal Food in Non-Muslim Majority Regions

Yusniza Kamarulzaman, University of Malaya, Malaysia
Ann Veeck, Western Michigan University, U.S.A.
Alhassan G. Mumuni, Western Michigan University, U.S.A.
Zahir A. Quraeshi, Western Michigan University, U.S.A.
Mushtaq Luqmani, Western Michigan University, U.S.A.
This study investigates the role of social media platforms in connecting and mediating transnational religious communities and markets, using the search for halal food as a focal point. Results show that digital media not only provides market-based solutions to geographically dispersed individuals but influences religious identity and community construction.
[ to cite ]:
Yusniza Kamarulzaman, Ann Veeck, Alhassan G. Mumuni, Zahir A. Quraeshi, and Mushtaq Luqmani (2015) ,"Transnational Religious Connections Through Digital Media: Seeking Halal Food in Non-Muslim Majority Regions", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 728-429.