Fostering Conceptual/Methods/And Interdisciplinary Papers At Jcr

Darren Dahl, University of British Columbia, Canada
Gita Johar, Columbia University, USA
This roundtable will foster discussion on how to better encourage conceptual, methods, and interdisciplinary/multi-method papers at the Journal of Consumer Research. The discussion will center on how both the authors and the journal (its Editors/AEs/Reviewers) can be more effective in bringing work of this type to publication.
[ to cite ]:
Darren Dahl and Gita Johar (2015) ,"Fostering Conceptual/Methods/And Interdisciplinary Papers At Jcr", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 763-763.