Smiles Lead to More Smiles Unless They Lead to Tears: a Meta-Analytic Integration of Affect Effects

Nancy Puccinelli, Oxford University, UK
Dhruv Grewal , Babson College, USA
Scott Motyka, Keck Graduate Institute, USA
Susan Andrzejewski, California State University Channel Islands, USA
Tamar Avnet, Yeshiva University
Moderators can not only strengthen the influence of affect but also reverse it -leading positive affect to result in a negative consumer response. This meta-analysis reconciles mixed findings in the literature with a comprehensive model to provide a more nuanced understanding the nature of these effects.
[ to cite ]:
Nancy Puccinelli, Dhruv Grewal , Scott Motyka, Susan Andrzejewski, and Tamar Avnet (2015) ,"Smiles Lead to More Smiles Unless They Lead to Tears: a Meta-Analytic Integration of Affect Effects", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 662-666.