Mobilizing the Responsible Consumer: Multi-Level Risk Narratives in Subpolitical Debates

Sabrina Gabl, University of Innsbruck, Austria
Risks are part of consumers’ lives and influence consumers’ behaviors. This study investigates a subpolitical debate on environmental governance and finds that actors produce multi-level risk narratives for mobilization. Findings contribute to consumer research by considering consumers in the debate and highlighting the relevance of risk in consumer citizenship.
[ to cite ]:
Sabrina Gabl (2015) ,"Mobilizing the Responsible Consumer: Multi-Level Risk Narratives in Subpolitical Debates", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 339-345.