Holidays As a Catalyst For Relationship Deterioration: an Examination of the Micro-Level Gift-Giving Processes in Dyads

Peter Caprariello, Stoney Brook University, USA
This research evaluated how gift-giving processes operate within couples during holidays to bolster high-functioning or to undermine at-risk relationships. A process model was tested during Valentine’s Day in which unhappy couples overestimated partners’ obligation motives for giving, which then predicted disliking of gifts received, which predicted increased distress and deterioration.
[ to cite ]:
Peter Caprariello (2015) ,"Holidays As a Catalyst For Relationship Deterioration: an Examination of the Micro-Level Gift-Giving Processes in Dyads", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 297-301.