Cue Me In! the Effect of Attentional Tuning on the Susceptibility to Contextual Cues

Sebastian Sadowski, University of Groningen, The Netherlands
Bob Fennis, University of Groningen, The Netherlands
Koert van Ittersum, University of Groningen, The Netherlands
We investigate the influence of basic attentional processes (attentional tuning—narrowing or broadening of attentional scope) on the susceptibility to subtle contextual cues (e.g. colors). We propose that the impact of goal-irrelevant primes is particularly pronounced when people maintain a broader attentional scope, becoming more receptive to goal-irrelevant stimuli.
[ to cite ]:
Sebastian Sadowski, Bob Fennis, and Koert van Ittersum (2015) ,"Cue Me In! the Effect of Attentional Tuning on the Susceptibility to Contextual Cues", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 680-681.