Reframing Sustainability: Negotiating Environmental Responsibility in the Food Market

Carl Yngfalk, Stockholm Centre for Organizational Research, Stockholm University, Sweden
While little research has examined tensions related to sustainability in marketing organization, the present study investigates how resistance and disruptions in environmental responsibility are configured in the market and in consumer relationship management. Results from a neo-institutional analysis elucidate commercial rationalities that enact forms of corporate ‘legitimate resistance’ to incentives of sustainable consumption and production in contemporary food retail.
[ to cite ]:
Carl Yngfalk (2015) ,"Reframing Sustainability: Negotiating Environmental Responsibility in the Food Market", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 815-815.