Affect- Or Others-As-Information? the Influence of Affect on Judgment ACRoss Cultures

Lee Hasidim, Ben-Gurion University of the Negev, Israel
Hila Riemer, Ben-Gurion University of the Negev, Israel
We explore cultural differences in the effects of mood and norms on judgment. Results show that mood influences individualists but not collectivists. In the presence of norms, however, mood influences collectivists but not individualists, and norms influence individualists but not collectivists. We discuss a possible explanation and suggest future directions.
[ to cite ]:
Lee Hasidim and Hila Riemer (2015) ,"Affect- Or Others-As-Information? the Influence of Affect on Judgment ACRoss Cultures", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 788-788.