Co-Construction of the Digital Self

Russell Belk, York University, Canada
With online tagging, comments, endorsements, and other such responses to our digital self-presentations, we fracture Cooley's notion of the looking glass self. Even selfies, which would seem to be entirely in our control, are subject to the co-constructing responses of others. I re-theorize Cooley and Goffman for a digital world.
[ to cite ]:
Russell Belk (2015) ,"Co-Construction of the Digital Self", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 111-116.