Consumer Soiveillance: Observations of the Self By Means of New Media Technologies

Anja Dinhopl, University of Queensland, Australia
Ulrike Gretzel, University of Queensland, Australia
We highlight the role of technology in mediating consumer self-reflection in the context of wearable cameras. WEe explore how consumers use technology as neutral observer, quasi-social actor, arbiter, and enabler of consumption to document, analyze, and modify behavior, Focusing on action/sports experiences, we show how soiveillance enables new reconsumption practices.
[ to cite ]:
Anja Dinhopl and Ulrike Gretzel (2015) ,"Consumer Soiveillance: Observations of the Self By Means of New Media Technologies", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 116-116.