Reflections of Self in Food Sharing Interactions and Experiences

Robert Kozinets, York University, Canada
Rachel Ashman, University of Liverpool, UK
Anthony Patterson, University of Liverpool, UK
We conceptualize the iMirror phenomenon from a netnography of consumer self-representations of food consumption. From videos of home cooking to photos of restaurant experiences, these reflections offer us patterns of representational meaning that allow us to induct general categories of the iMirror phenomenon.
[ to cite ]:
Robert Kozinets, Rachel Ashman, and Anthony Patterson (2015) ,"Reflections of Self in Food Sharing Interactions and Experiences", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 111-116.