Decision By Sampling and Better/Worse-Than-Average Effects

John Han, Tepper School of Business, Carnegie Mellon University, USA
Christopher Olivola, Tepper School of Business, Carnegie Mellon University, USA
We offer and test a new account, based on a decision process-level theory called Decision by Sampling, of understanding the psychology underlying people’s tendency to believe that their ability to perform a certain task is better [worse] than average on easy [hard] tasks.
[ to cite ]:
John Han and Christopher Olivola (2015) ,"Decision By Sampling and Better/Worse-Than-Average Effects", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 788-788.