Paternity Leave in Sweden: Heaven Or Hell? Exploring the Linkages Between Gender Ideologies and Consumers' Identity Positions

Jacob Ostberg, Stockholm University, Sweden
This paper uses the empirical example of fathers’ parental leave in Sweden to theorize the linkages between state policies on an ideological level and consumers’ identity work. By contrasting to North American studies we see how state interventions can simultaneously limit and enable potential subject positions.
[ to cite ]:
Jacob Ostberg (2015) ,"Paternity Leave in Sweden: Heaven Or Hell? Exploring the Linkages Between Gender Ideologies and Consumers' Identity Positions", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 800-800.