What It Makes: How Product Outcome Salience Increases Recycling Intentions

Gabriel Gonzales, Pennsylvania State University, USA
Karen Winterich, Pennsylvania State University, USA
Items made from recycled material are commonplace, yet consumers may not make the connection that the items they recycle are used to create new products. The current research suggests that bringing attention to products made from recycled material can increase recycling intentions through increased perceptions of recycling’s value.
[ to cite ]:
Gabriel Gonzales and Karen Winterich (2015) ,"What It Makes: How Product Outcome Salience Increases Recycling Intentions", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 787-787.