Self-Compassion, Social Comparison and Coping Strategies: the Case of Downwardly Mobile Consumers

Katerina Karanika, University of Exeter, UK
Margaret Hogg, Lancaster University, UK
Most consumer research on coping is based on the notion of pursuing self-esteem but recent psychological research emphasises the pursuit of self-compassion as healthier to the self-esteem pursuit. This phenomenological study on downwardly mobile consumers identifies different coping strategies of self-compassion and the role of social comparisons in self-compassionate coping.
[ to cite ]:
Katerina Karanika and Margaret Hogg (2015) ,"Self-Compassion, Social Comparison and Coping Strategies: the Case of Downwardly Mobile Consumers", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 588-589.