When Repetition Leads to Faster Predicted Adaptation: the Role of Variety and Focalism.

Maria Alice Pasdiora, Universidade Federal do Rio Grande do Sul, Brazil
Vinicius Andrade Brei, Universidade Federal do Rio Grande do Sul, Brazil
Leonardo Nicolao, Universidade Federal do Rio Grande do Sul, Brazil
This research extends the literature on hedonic adaptation prediction in three ways. First, we show that making usage repetition salient stimulates predictions of diminishing future enjoyment. Second, we demonstrate that focalism mediates the effect of salient repetition on hedonic adaptation prediction. Third, we explore the interaction between repetition and variety.
[ to cite ]:
Maria Alice Pasdiora, Vinicius Andrade Brei, and Leonardo Nicolao (2015) ,"When Repetition Leads to Faster Predicted Adaptation: the Role of Variety and Focalism.", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 801-801.