Austere Times: Male Experiences of Liminal Vulnerability

Deirdre, M. O’Loughlin, Kemmy Business School, University of Limerick, Limerick, Ireland
Isabelle, T. Szmigin, Birmingham Business School, the University of Birmingham, UK
Morven, G. McEachern, Salford Business School, University of Salford, Salford, UK
Kalipso Karantinou, Athens University of Economics and Business, Greece
Belem Barbosa, University of Aveiro, Portugal
Eugenia, M. Fernández-Moya, CUNEF, Spain
Drawing on anthropological and gender theories, we investigate the liminal nature of male vulnerability within the context of austerity. From depth interviews with 11 males from 5 European countries, we contribute to the vulnerability and gender literature by revealing the effects of liminal vulnerability on male identities and roles.
[ to cite ]:
Deirdre, M. O’Loughlin, Isabelle, T. Szmigin, Morven, G. McEachern, Kalipso Karantinou, Belem Barbosa, and Eugenia, M. Fernández-Moya (2015) ,"Austere Times: Male Experiences of Liminal Vulnerability", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 633-634.