Human/Digital/Material Hybrids As Consumer Mind Extensions

Janice Denegri-Knott, Bournemouth University, UK
Rebecca Jenkins, Bournemouth University, UK
Mike Molesworth, University of Southampton, UK
In this paper, we reflect on and apply the ‘extended mind’ concept (Clark, 2010a; Clark, 2010b; Clark and Chalmers, 1998) to explore how consumer’s ongoing use of internet enabled laptops, tablets and smart phones, potentially extend consumers’ cognitive capacities and in doings so transforms consuming practices.
[ to cite ]:
Janice Denegri-Knott, Rebecca Jenkins, and Mike Molesworth (2015) ,"Human/Digital/Material Hybrids As Consumer Mind Extensions", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 275-281.