The Role of Design in the Appropriation of Shared Objects: Autolib in Paris

Adèle Martin-Gruen, Université Paris-Dauphine, France
Denis Darpy, Université Paris-Dauphine, France
This article looks at consumers’ appropriation of cars in a carsharing system. Underpinned by research on design and design knowledge, our paper illustrates how specific design elements contributed to the appropriation of shared vehicles through controlling, knowing and creating the product and the service.
[ to cite ]:
Adèle Martin-Gruen and Denis Darpy (2015) ,"The Role of Design in the Appropriation of Shared Objects: Autolib in Paris", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 388-392.