The Tipping Point: Going From Adaptive to Maladaptive Consumption Behavior Patterns

Ingrid Martin, California State University, Long Beach, USA
Marlys Mason, Oklahoma State University, USA
Maura Scott, Florida State University, USA
We examine the role of various factors that move seemingly benign consumption behaviors (e.g., eating, online communication/gaming, texting, exercising) from adaptive consumption to maladaptive consumption. We examine theoretical underpinnings of the factors that “tip” consumers into maladaptive-consumption and how consumers can return to adaptive consumption behavior.
[ to cite ]:
Ingrid Martin, Marlys Mason, and Maura Scott (2015) ,"The Tipping Point: Going From Adaptive to Maladaptive Consumption Behavior Patterns", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 757-757.