The Effect of Oral Versus Manual Expression Modalities on Choice Satisfaction

Thorsten Voß, Mannheim University, Germany
Anne Klesse, Tilburg University, The Netherlands
Caroline Goukens, Maastricht University, The Netherlands
Jonathan Levav, Stanford University, USA
We study the effect of preference expression modalities—oral versus manual—on choice satisfaction in situations where individuals possess only limited information about the options. The results of four studies show that expressing one’s choice orally (speaking) results in greater satisfaction than expressing it manually (e.g., by grabbing one option).
[ to cite ]:
Thorsten Voß, Anne Klesse, Caroline Goukens, and Jonathan Levav (2015) ,"The Effect of Oral Versus Manual Expression Modalities on Choice Satisfaction ", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 287-291.