Creating Happiness By First Inducing and Then Satisfying a Desire: the Case of Curiosity

Christopher Hsee, University of Chicago, USA
Bowen Ruan, University of Wisconsin - Madison, USA
Zoe Y. Lu, University of Wisconsin - Madison, USA
The current research shows, in the realm of curiosity, that first inducing a desire and then satisfying it can produce a net gain in happiness (hedonic experience), but that laypeople are unaware of this effect and do not actively seek curiosity.
[ to cite ]:
Christopher Hsee, Bowen Ruan, and Zoe Y. Lu (2015) ,"Creating Happiness By First Inducing and Then Satisfying a Desire: the Case of Curiosity", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 287-291.