Enjoying the Unexpected: Prior Uncertainty Improves Hedonic Experiences

Anna Paley, New York University, USA
Tom Meyvis, New York University, USA
Robyn A. LeBoeuf, Washington University, USA
Leif D. Nelson, University of California Berkeley, USA
The current research examines the pleasurable consequences of prior uncertainty. Consumers enjoy experiences more when they did not know exactly what they would get beforehand – an effect driven by the surprising recognition of familiar but not specifically expected stimuli.
[ to cite ]:
Anna Paley, Tom Meyvis, Robyn A. LeBoeuf, and Leif D. Nelson (2015) ,"Enjoying the Unexpected: Prior Uncertainty Improves Hedonic Experiences ", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 287-291.