Waiting to Give: the Effects of Waiting on Future Behavior

Ashley Craig, Harvard Business School, USA
Ellen Garbarino, University of Sydney, Australia
Stephanie Heger, Washington University, USA
Robert Slonim, University of Sydney, Australia
Waiting leads to lower service evaluations and re-patronage intentions. However, wait-time research has had to rely on these self-reported measures since actual return behavior has been unavailable. In a prosocial context, we demonstrate waiting negatively affects long-term re-patronage behavior and the behavioral effects are not always consistent with the self-reported effects.
[ to cite ]:
Ashley Craig, Ellen Garbarino, Stephanie Heger, and Robert Slonim (2015) ,"Waiting to Give: the Effects of Waiting on Future Behavior", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 533-533.