All the Right Moves: Why Motion Increases Appeal of Food Products

Yaniv Gvili, Ono Academic College (OAC), Israel
Aner Tal, Cornell University Dyson School of Applied Economics, USA
Moty Amar, Ono Academic College (OAC), Israel
Yael Hallak, Ono Academic College (OAC), Israel
Brian Wansink, Cornell University Dyson School of Applied Economics, USA
Across two studies, we demonstrate that depictions of food with implied motion enhance food appeal. This effect is mediated by perceived food freshness. We argue that this effect is due to an overextension of a primitive association between motion and freshness. Implications for promoting healthier food consumption are discussed.
[ to cite ]:
Yaniv Gvili, Aner Tal, Moty Amar, Yael Hallak, and Brian Wansink (2015) ,"All the Right Moves: Why Motion Increases Appeal of Food Products", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 352-357.