Pleasure As an Ally of Healthy Eating? Contrasting Visceral and Epicurean Eating Pleasure and Their Association With Portion Size Preferences and Wellbeing

Yann Cornil, University of British Columbia, Canada
Pierre Chandon, INSEAD, France
We develop and test a scale measuring Epicurean eating pleasure tendencies and show that, unlike traditional conceptualizations of eating pleasure, they are associated with eating moderation and higher well-being. We argue that ‘moralizing’ about food pleasure should give way to a more holistic, positive role for pleasure.
[ to cite ]:
Yann Cornil and Pierre Chandon (2015) ,"Pleasure As an Ally of Healthy Eating? Contrasting Visceral and Epicurean Eating Pleasure and Their Association With Portion Size Preferences and Wellbeing", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 492-493.