The Costly Influence of Human-Like Products and Stereotype Endorsement on Consumer Spending

Marisabel Romero, University of South Florida
Adam Craig, University of Kentucky, USA
Can exposure to a curvy, wide-shaped product lead to similar behavioral outcomes as seeing an overweight person in the environment? Three studies demonstrate that seeing shapes resembling overweight (vs. thin) human body types can prime stereotypical knowledge related to the concept of control and influence subsequent spending decisions.
[ to cite ]:
Marisabel Romero and Adam Craig (2015) ,"The Costly Influence of Human-Like Products and Stereotype Endorsement on Consumer Spending", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 675-675.