Questing For Capital: Tourism As Acculturation Practice

Angela Gracia B. Cruz, Monash University, Australia
Margo Buchanan-Oliver, University of Auckland, New Zealand
While consumer acculturation theorists have largely treated tourism as a distinct type of mobility, this paper reconceptualizes tourism as an acculturation practice. Informed by theories of capital consumption, this paper empirically demonstrates how questing for capital in long-term migration drives touristic practices which are iconic rather than singular.
[ to cite ]:
Angela Gracia B. Cruz and Margo Buchanan-Oliver (2015) ,"Questing For Capital: Tourism As Acculturation Practice", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 500-501.