Excusing Selfishness in Charitable Giving: the Role of Risk

Christine Exley, Stanford University, USA
Potential donors often give less when there is greater risk that their donation will have less impact. While this behavior could be fully rationalized by standard economic models, this paper shows that an additional mechanism is relevant – the use of risk as an excuse not to give.
[ to cite ]:
Christine Exley (2015) ,"Excusing Selfishness in Charitable Giving: the Role of Risk", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 105-110.