The Biased Influence of Social Identification and Temporal Framing on Emotions and Partnership Evaluations

Jesse King, Oregon State University
Colleen Bee, Oregon State University
An experiment examines how identification with a group influences emotional responses and evaluations of partners who have supported a group in the past or who pledge continued support in the future. Results indicate that the temporal framing of messages supporting out-group (but not in-group) members must be carefully considered.
[ to cite ]:
Jesse King and Colleen Bee (2015) ,"The Biased Influence of Social Identification and Temporal Framing on Emotions and Partnership Evaluations", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 793-793.