Are Consumers Ready For “Made in the World”? Acceptance and Consequence of “Made in the World” Label

Ruby Dholakia, University of Rhode Island
Jingyi Duan, University of Rhode Island
Miao Zhao, Roger Williams University
Today, very few products are designed and manufactured in one country. Nevertheless, laws require “Made in country” labels. World Trade Organization’s “Made in the World” concept attempts to address this issue. This paper investigates conditions that influence consumer acceptance of such a label and its effect on perceived quality.
[ to cite ]:
Ruby Dholakia, Jingyi Duan, and Miao Zhao (2015) ,"Are Consumers Ready For “Made in the World”? Acceptance and Consequence of “Made in the World” Label", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 781-781.