Does Size Matter? Only When They Touch: Package Size and Scale of Contamination

Chelsea Galoni, Northwestern University, USA
Derek Taylor, University of Guelph, Canada
Theodore J. Noseworthy, York University, Canada
Predicated on the law of contagion and research on packaging size inferences, we establish that the magnitude of contamination strengthens as the package size of a target product increases. Our results show that contamination does scale with the size of packaging and offers a new way of confirming contamination manipulations.
[ to cite ]:
Chelsea Galoni, Derek Taylor, and Theodore J. Noseworthy (2015) ,"Does Size Matter? Only When They Touch: Package Size and Scale of Contamination", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 785-785.